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What's with the hype?

Get the inside scoop on the new Amazon Fire phone


Time to upgrade? Whether you’re a potential first-time smartphone owner and “gigabyte” sounds like a foreign language, or a seasoned pro with 3,500 photos begging for a home, Amazon’s new Fire phone is looking to win over Apple and Android enthusiasts, one “peek” and “flick” at a time.

Learn about our Amazon Fire Protection Plan >

Innovative features

Amazon’s Fire phone is looking to shake up how people use and interact with cellphones. Dynamic Perspective, one of the Fire phone's major new features, allows you to engage with menus and options without lifting a finger. Reading your favorite blog, sending a text or looking for somewhere to eat? Simply tilting the phone allows you to scroll through pages, attach photos to messages, or “peek” and get instant Yelp reviews from within the Maps app.

Real-world interaction

Dynamic Perspective is achieved with four small sensors on the front that monitor how you hold, move and interact with the phone, but what about the button on the side? Firefly, the second trick up Amazon’s sleeve, allows you to learn about your environment in a way never before done on a smartphone. With the touch of a button, Firefly is capable of recognizing more than 240,000 movies and TV episodes, as well as allowing you to create a new contact, send an email or make a phone call simply by holding the phone up to a poster on a wall, or an ad in the newspaper.

Built-in support

With an advanced camera, unlimited free cloud storage for every photo you ever take and a slew of preloaded apps like Skype, Facebook, Twitter and Angry Birds, the whole thing might seem a bit much. What if you forget which tilt or app does what? That’s where Mayday comes in. At anytime, in 15 seconds or less, you can receive free, live, right-on-your-screen help via a small video chat window with a representative who can control your screen, draw arrows and help with just about any problem you’re having, 24/7, 365 days a year.

Don't risk damage – get protected!

All these great options may have you pulling for your wallet already, but remember: if your Fire phone takes a dip in the washing machine, or gets dropped on the floor and smashed, even Mayday can't help you. That's where we come in.

Amazon offers a limited 1 year warranty for the Fire that covers manufacture defects, but doesn't offer any protection against accidental dor liquid damage. If your screen got accidentally cracked, or your phone took an unexpected swim, you'd be stuck with the cost of repairing or replacing your Fire yourself. And with retail pricing starting at $649, that could be a hefty chunk of change.

With an Amazon Fire Protection Plan, you get up to three years of protection against accidental damage and liquid damage. You'll also be covered in case of mechanical breakdowns (after the manufacturer's warranty expires). Plus, there's no limit to how many times you can claim, and your deductible is always a low $50. So you can feel free to tilt, peek and flick to your heart's content, without worrying about the unexpected.

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