Free Infographic: Who Are Apple’s Newest iPhone 5s and 5c Owners?

Are you planning to purchase the all-new iPhone 5s and 5c this year? If so, you’re not alone. The iPhone 5s and iPhone 5c handsets topped 9 million units through their first weekend of availability. In fact, by 5:00 AM on September 2, 2013, there were already about 1,200 people in line outside the store. Among the approximate 1,200 people:


  • 18% waited to buy the 5c
  • 73% waited to buy the 5s.


The first person in line at the New York 5th Avenue Apple store was Brian, a 19-year old musician who had been in line for 2 weeks just to buy a gold 5s. Now that is what you call being persistent and fanatic!


Interesting Facts!


  • 52% would rather eat the same meal every day for a year rather than give up their smartphone
  • When asked who would they rather Facetime with, 41% chose President Obama. The other choices were Bill Gates (23%), Jay-Z (15%), Miley Cyrus (13%) and Tom Brady (9%).
  • 66% of the users will be upgrading to the new iPhone from their earlier model, the rest from feature phone, Blackberry, Samsung Galaxy and first smartphone.
  • 32% replaced their phone due to a drop that caused a crack screen.
  • 25% experienced having a phone that just stops working properly
  • 26% never lost or broken a phone
  • Most users are excited about the Touch ID fingerprint sensor that the new iPhone 5s offers. Others are into the A7 chip with 64-bit architecture, 28% and 26% respectively.
  • Meanwhile, the iPhone 5c users are more excited about the iOS7 and the bright, new colors that this model brings – which is 20% and 16% respectively.
  • 41% of the users intended to buy iPhone insurance
  • 30% only knew that it would cost $849 to replace an iPhone 5 if it was lost, stolen or damaged.


If you already own the 5s or 5c, what do you think? And most importantly – how are you protecting your beloved new device? Protect your new iPhone today by getting your own iPhone insurance that covers drops, spills, damage, theft – and more.


  • Facebook
  • Twitter
  • Google Plus
  • LinkedIn
  • Pinterest
  • Email

About Amy

Amy Hicks, is the Marketing Director for the US team at Protect Your Bubble. She has over 12 years of experience in branding, product development, direct marketing, digital marketing, and customer relationship management. She has held positions with agencies as well as Fortune 500 firms. Amy has a BA in Finance and a Master’s of Science and Marketing from Georgia State. She’s been in Atlanta for over 30 years and lives in Smyrna with her 2 fun, wild kids and husband. Follow her on Google.